OJ and golfer Fredrik Jacobson launch partnership

Fredrik Jacobson, one of Sweden's most successful international golfers, is to be the face of Oscar Jacobson as part of a new sponsorship deal. Fredrik Jacobson, ranked in the world top 50 and with a win on the 2011 PGA Tour, will be using the entire Oscar Jacobson golf collection.
 
"Fredrik Jacobson will be a fantastic ambassador for the Oscar Jacobson brand, both through his style of clothing and his game," says Gunnar Hedendahl at Oscar Jacobson. "Fredrik likes our tradition of classic tailoring paired with new technical materials and a higher element of fashion, which is what we're introducing now in our golf collection." 
 
Fredrik, who comes from Gothenburg, has achieved some great results in recent seasons and his goal now is to win a major. He'll be playing several key international tournaments in 2012, including two majors - the US Masters and the British Open.
 
"I have great confidence in Oscar Jacobson as an international label, and I want to help introduce the brand to more markets," says Fredrik Jacobson. 
 
The partnership means that Fredrik will be using Oscar Jacobson's golf collection in all competitions, with the main focus being on the new WPS (Weather Protection System) collection. WPS is Oscar Jacobson's golf wear using functional materials developed to withstand sun, wind and rain in an innovative way. The clothing is based on the concept of several layers, each with a different function - retaining warmth and wicking moisture away from the body, but also blocking UV rays for example.  
 
"I love Swedish design and Swedish quality, so it makes sense for me. The new golf collection feels fantastic to play in. And I like to dress well off the course as well, so Oscar Jacobson suits me in more ways than one," concludes Fredrik Jacobson.