Oscar Jacobson @ MBFW
Oscar Jacobson Autumn/winter 2012
Dr. Jekyll & Mr. Hyde
Robert Louis Balfour Stevenson's classic novella of 1886, titled
Strange Case of Dr. Jekyll and Mr. Hyde, examines the duality of
human nature (that good and evil exists in all) and was in part
based on the 18th century life of Deacon William Brodie - master
craftsman by day, burglar by night.
The Sartorial Leisure collection autumn
2012 derives its inspiration from the aforementioned narrative
where the colour palette and aesthetic expression are divided into
two constituent parts - Jekyll and Hyde.
Jekyll - a warmer and geeky colour scale
in which the fabrics are designed with various British weavers. The
look is a respectable Anglo-Saxon work-look with rustic materials
in a casual dressy spirit.
Hyde - possesses a colder and darker
expression, which becomes stronger and almost graphic. The look is
more dressed up and fitted, but with an ever present enigmatic
quality.
Formal revival
Quite simply, this is the raison d'être behind Oscar Jacobson. Here
it is brought together into an evening theme where tuxedos, suits
and shirts - made with the greatest attention to details -
highlight the superb quality and ultimate fit of the collection.
(Knitwear and accessories added.) Here you see the suit, shirt and
tie in a "tone in tone" colour range that creates a confident and
sophisticated elegance. And where we have put aside all the
unwritten Scandinavian laws about not boasting or bragging. Instead
we've taken everything as far as we can - making it "top of the
line". In short: this is not a theme you would consider as
moderate.
Enjoy the images from the catwalk at Berns, Stockholm January 30th
2012.
OJ and golfer Fredrik Jacobson launch partnership
Fredrik Jacobson, one of Sweden's most successful international
golfers, is to be the face of Oscar Jacobson as part of a new
sponsorship deal. Fredrik Jacobson, ranked in the world top 50 and
with a win on the 2011 PGA Tour, will be using the entire Oscar
Jacobson golf collection.
"Fredrik Jacobson will be a fantastic ambassador for the Oscar
Jacobson brand, both through his style of clothing and his game,"
says Gunnar Hedendahl at Oscar Jacobson. "Fredrik likes our
tradition of classic tailoring paired with new technical materials
and a higher element of fashion, which is what we're introducing
now in our golf collection."
Fredrik, who comes from Gothenburg, has achieved some great
results in recent seasons and his goal now is to win a major. He'll
be playing several key international tournaments in 2012, including
two majors - the US Masters and the British Open.
"I have great confidence in Oscar Jacobson as an international
label, and I want to help introduce the brand to more markets,"
says Fredrik Jacobson.
The partnership means that Fredrik will be using Oscar Jacobson's
golf collection in all competitions, with the main focus being on
the new WPS (Weather Protection System) collection. WPS is Oscar
Jacobson's golf wear using functional materials developed to
withstand sun, wind and rain in an innovative way. The clothing is
based on the concept of several layers, each with a different
function - retaining warmth and wicking moisture away from the
body, but also blocking UV rays for example.
"I love Swedish design and Swedish quality, so it makes sense for
me. The new golf collection feels fantastic to play in. And I like
to dress well off the course as well, so Oscar Jacobson suits me in
more ways than one," concludes Fredrik Jacobson.
Flagship store in Gothenburg
Our new flagship store at Kungsportsavenyen 22, is 180 sq.m. It
is located in the heart of Gothenburg. TEA - Thomas Eriksson
Architects. The interiors are light, fresh, classic and playful
with natural materials, a craftsmanship, locally manufactured by
Sjöstadens Snickeri (Sjöstadens Joinery). Here, we offer customers
a complete range of the conventional Oscar Jacobson collection but
also the new Sartorial Leisure line that stands out with the
retro-inspired Heritage garments.
Welcome!
OJ - a part of Volvo Concept
As an exlusive partner Oscar Jacobson provides parts of the interior in the new concept car - Volvo Concept You. It is an exlusive wool fabric from the Italian hose of Barberis which har been chosen for the door panels and the back of the front seats. Notice the suit pocket on the back of the seats. The Volvo Car Corporation has partnered with several other famous brands in order to create a genuine feeling of luxury with the right Scandinavian touch. The Concept You picks up where the Concept Universe, revealed at Auto Shanghai earlier this year, left off. It gives the global car buying public another exciting glimpse of the Volvo Car Corporation's future. With a full interior, Concept You allows luxury sedan customers to fully experience the craftsmanship and intuitive technology that will be the hallmark of future Volvos.
Meet “El Toro”
You go under the nickname "El Toro". Why is that?
- That was something my previous trainer Eric Öster came up with in Spain. At the road side of motorways we noticed thousands of signs resembling black bulls. I was pretty known for my bad temper, and I didn't quite look like other swedes with my South American heritage. That combination gave me the nickname "El Toro", and it has stuck ever since.
You've traded holidays and summer on Skaftö for work and roving life in Europe. How does that feel?
- It's a dream coming true. I could imagine living this life for at least another 20 years. Of course I miss the prettiest island in the world, and life as you live it there in the summer, but at the same time the life on the European Tour makes me appreciate coming home even more. It feels so right to kick back and relax on the island.
You once said that you "will always be a big kid on the inside". Does this affect your view on golf in any way?
- To me golf is so much joy and passion, so it's really easy for me to laugh and enjoy life. That makes it easier for me to shrug off a bad round than for many others. To remain a child on the inside is something I grew up with, it comes from my father being just the same. I think it runs in the family.
What advice did your friend Thomas Björn give you before your rookie season?
- That you have to decide early who to trust and not be too naïve.
Already in March you were able to climb the podium on the European Tour. How did you feel that night?
- That was really a bad night. I had to fly back to Rome and stay in a crap hotel at the airport. I landed half past two in the morning and had a sweaty sandwich and a beer for dinner on the plane. High life? Jet set life? Not really, ha ha.
What is the best thing with the European Tour as a workplace?
- Meeting with top players week in and week out. It's also very rewarding to find out just what it takes to become a top player.
How would you describe your feelings when you step up to the first tee off in an important tournament?
- I long to lower the first birdie putt.
What are your long term objectives?
- To win a major, to open "Joel Sjöholm Golf schools" around the world; for poor children and for children interested in golf.
You're playing in clothes from the Oscar Jacobson golf collection. What's your opinion about them?
- The clothes from OJ look really funny. I know that they are provocative, and it will be really fun to put their clothes on this year and show the world a thing or two.
Is it necessary to show "personality" on the tour, in a sea of pro's that often blend in together?
- Of course it is more fun if the spectators recognize a player for how he dresses or how he behaves on the course. I like clothes with a sense of class and groovy colors. It's really fun to put together your own wardrobe that protrudes on the tour. Most guys on the tour do a good job, but are in bad need of new wardrobes. There's still a lot to be done to make the game a bit more fun.
» Read moreFlagship store in Stockholm
Our new premises at Birger Jarlsgatan 6, Stockholm is 140 sq.m. We are accompanied by several mono-brand stores in the luxury segment, within the shopping district called Biblioteksstaden. This is our first flagship store and it has an interior design concept that is created by TEA - Thomas Eriksson Architects. The interiors are light, fresh, classic and playful with natural materials, a craftmanship, locally manufactured by Sjöstadens Snickeri (Sjöstadens Joinery). Here, we offer customers a complete range of the conventional Oscar Jacobson collection but also the new Sartorial Leisure line that stands out with the retro-inspired Heritage garments.
MB Fasion week S/S 2012
During Mercedes Benz Fashion Week, we chose to show parts of our Sartorial Leisure collection in what soon will be our new flagship store on Birger Jarlsgatan 6 in Stockholm.
In addition to inviting the Swedish press we also invited our partners and customers. The attendance was high and the response to the collection seems to only positive. We thank our sponsors and partners during the event; Ward Wines, in cooperation with Pol Roger Champagne, Cayenne Catering, Presskontakterna, and JJ Partners.
New location in Biblioteksstan
At Birger Jarlsgatan 6 in Stockholm, across the street from Natalie Schuttermann and with neighbors like Mulberry, Louis Vuitton and Restaurant Riche, we open our new flagship store in late August,. The location is well chosen among several options and it's very exciting to become a part of Stockholm's fashion district. The interior will be designed by TEA - Thomas Eriksson Architects, which has already designed our stores at NK Stockholm, Kämp Galleria - Helsinki and Steen & Ström galleria in Oslo, for Oscar Jacobson. August 25 is the preliminary date set for the grand opening.
» Read moreVolvo World Match Play
On May 19, is the world's most prestigious golf tournament held at Finca Cortesin in Spain. Cash prizes are all 3.4 million allocated to each of the 24 players by winning competitions on the Tour has qualified for this competition. The winner goes home with 800 000 Euro. Oscar Jacobson will continue this cooperation with Volvo, which started back in April, during the Volvo China Open. Oscar Jacobson is the exclusive apparel sponsor for the event. Other sponsors are Rolex and Orrefors.
» Read moreVolvo China Open
Yesterday afternoon announced the sponsors who have chosen to be part of the Volvo China Open. Oscar Jacobson is one of those and will be the exclusive apparel sponsor for the event. All the volunteers and organizers will wear the specially designed garments designed by the country and the city of Chengdu in the tanks. One of the collections are the colors of the panda which is an important animal for the city. The second collection finds the red color from the national flag with black contrasts. The competition will take place between 21 - 24 April.
» Read moreAutumn 2011
Autumn pictures are a wonderful combination of historic environments and tomorrow's clothes. The pictures were taken of our wool producers - Loro Piana. Their head office and factories located in the small picturesque Italian village QUARONA. Peaks frame the beautiful views and add a drama to the pictures we took outside. Inside the factories, we found environments among the heavy bales filled with the softest ulltyperna. Everything from the finest Baby Cashmere to the lambswool floor to ceiling. Our model Christian Brylle posed no difficulty in the traditional setting. The result is a series portrayal images where the clothes speak for themselves. Updated fashion that can be seen at the seams, everything is made of quality materials and with a professionalism that few other brands can offer.
