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Oscar Jacobson

Two words have guided Oscar Jacobson's work since its very beginnings: style and personality. Over the years we have added the word heritage, given that we are one of just a handful of brands in Sweden that have been in existence for over a hundred years.

For us, the word 'style' encompasses so much more than fashion. Style means being well-dressed without being a slave to the whims of fashion. Style means never compromising on quality. Oscar Jacobson's design philosophy is therefore based on three key influences. Anglo-Saxon textile heritage, Italian tailoring and Scandinavian simplicity. A philosophy that we have summed up in the concept of Scandinavian Sartorialism.